Nearly everyday I sit down in front of my MacBook and open WordPress with the intention of updating my blog. Then almost immediately, I close the tab and go find something else to do online. It’s as if I’ve come down with a sudden case of writer’s block which isn’t a good thing for a so-called writer.

Lately, I’ve been doing a lot of thinking about why I have so many unfinished blog entries collecting dust in my drafts. And I think I’ve reached a conclusion.

I have no idea if this blog should be about me or about my work.

Something I enjoy doing while avoiding updating is checking out other author’s blogs. I’ve noticed a couple of things. Either their blogs are industry based–containing entries about their current works, the craft of writing and book reviews. Or their blogs are more personal–entries dedicated to personal interests such as TV reviews or things that are on their minds. In the past, I’ve dedicated posts to the latter of the two trends. I’ve shared stories about personal experiences (bullying), beliefs (feminism), favorites (My Mad Fat Diary), and life as a writer (those other sporadic updates). Yet I’m still hesitant when it comes to blogging (and engaging in social media for that matter).

In all the research of the writing life I’ve done over the years, one topic that has come up often is branding. What is your author brand? What can readers expect from your work? From the pieces you publish to your blog to your social media presence–each aspect is important to your brand. While thinking about this, I’ve realized I’ve never sat down and determined what my brand is or what it should be. What can you all as my readers expect from me?

While reflecting on this question, a word that immediately came to mind was “transparency.” I’d like to be transparent with you all. What you see is what you get. In moving forward, I’d like to strive to make online/author presence align with who I am offline, in real life. I believe I will continue to post the types of entries I’ve posted in the past. Just more often. Meaning you will see a lot more posts here about things that tickle my fancy as well as my life as an indie author. This goes for social media as well. I apologize in advance for the abundance of Star Trek-related tweets.